Why San Diego Is an Underrated Hub for Video Production
Charlie Rall Charlie Rall

Why San Diego Is an Underrated Hub for Video Production

One of my biggest motivations as a creative professional is to strengthen the local production economy wherever I work. Video production isn’t just about cameras and edits — it’s about the network of people, locations, and businesses that make great work possible.

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How the DP–Gaffer Relationship Shapes Every Commercial Shoot
Charlie Rall Charlie Rall

How the DP–Gaffer Relationship Shapes Every Commercial Shoot

When people think about video production, they often picture the camera, the director, or the actors in front of the lens. But behind every polished commercial or branded video is a relationship that quietly shapes the entire look and feel of the project: the dynamic between the Director of Photography (DP) and the Gaffer.

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