Social Content Production
I work with agencies and directly with brands to create social content with impact.
AT&T Block Party | NCAA Final Four
Role: Field Producer
Location: Houston, TX
Served as the boots-on-the-ground field producer executing high-energy event capture for AT&T during the NCAA Men’s Final Four weekend. Managed cross-functional communication between the New York agency creative team, local crew, and venue managers under tight festival turnarounds. Secured critical shooting access across high-security festival footprints and coordinated on-site social capture featuring headline talent, including Megan Thee Stallion and Omar Apollo. Delivered real-time, turnkey production coordination to feed social channels with zero downtime.
Everlywell | Paid & Organic Social Creative
Role: In-House Video Producer
Location: Austin, TX
Led end-to-end creative production across Everlywell's paid and organic social channels, managing writing, directing, cinematography, and post-production. Partnered directly with brand strategy and performance marketing teams to develop rapid-iteration creative testing frameworks. Executed side-by-side creative variants balancing native iPhone UGC aesthetics with polished cinema camera setups to identify high-converting ad styles. Delivered high-volume, snappy video assets that drove direct-response customer acquisition while maintaining elevated health and wellness brand standards.
Satechi | Global Product Launches & Social Creative
Role: Creative Concept, Cinematographer & Editor
Location: San Diego, CA
Partnered with San Diego-based tech accessories brand Satechi in an ongoing creative capacity to develop high-impact organic and paid social content. Handled end-to-end production across multiple global product launch campaigns, leading creative ideation, cinematography, and post-production editing. Built polished, modern visual narratives highlighting industrial design, workspace integration, and product functionality across digital channels. Delivered agile, conversion-focused video assets that scaled brand engagement and drove immediate product adoption worldwide.