How the DP–Gaffer Relationship Shapes Every Commercial Shoot
When people think about video production, they often picture the camera, the director, or the actors in front of the lens. But behind every polished commercial or branded video is a relationship that quietly shapes the entire look and feel of the project: the dynamic between the Director of Photography (DP) and the Gaffer.
As a San Diego Video Producer, I’ve seen firsthand how this collaboration can make or break a production day. The DP is responsible for translating the creative vision into images. They decide on framing, mood, tone, and the overall cinematic approach. But vision without execution is just an idea on paper — and that’s where the Gaffer steps in.
The Gaffer leads the lighting department, turning concepts into practical solutions. They manage everything from fixture placement to power distribution, often problem-solving in real time as conditions on set change. A DP may say, “I want the room to feel like early morning light spilling in,” and the Gaffer figures out how to make it happen with the tools at hand, within schedule and budget constraints.
At its core, this relationship is built on trust and communication. A DP who clearly expresses intent and a Gaffer who can anticipate needs create a workflow that feels almost seamless. This synergy doesn’t just save time — it elevates the creative result, giving the client a final product that looks polished and professional.
For brands and agencies hiring a video team, understanding this dynamic is important. You’re not just hiring a camera operator or a lighting tech — you’re hiring a partnership that brings your vision to life. Great lighting is invisible to the audience, but the impact is undeniable.
I was lucky enough to start my filmmaking journey as a Production Assistant on set with legendary Texas Gaffer, Todd Smiley (Boyhood, Machete, SpyKids). He became a long-term mentor of mine and great friend. Having worked with him I was able to develop that on-set language and dynamic early on that has helped me work with other incredible Gaffers over the years when I’m shooting and directing.
Whether it’s a national commercial or a local brand story here in San Diego, the DP-Gaffer collaboration is one of the biggest reasons projects succeed. It’s a reminder that the magic of video isn’t just about equipment. It’s about people working in sync to tell a story.
San Diego Video Producer Charlton Ashby Rall working with Gaffer Walker Edelman.