Grow Therapy

I partnered with Grow Therapy to create a 30-second spot built for CTV and OTT, and it quickly outperformed expectations—strong enough that the brand expanded it into a national broadcast campaign. I co-wrote the concept with their marketing team, then brought it to life through thoughtful casting, a lean three-person crew, and a dialed-in production plan. Shot in Los Angeles, I directed, shot, and edited the piece end-to-end, delivering a polished, emotionally grounded ad that helped Grow Therapy reach viewers at scale.